Agencies
-
Agencies
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
-
Agencies
Direct Response Acquires Solar Direct
Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.
-
Agencies
New York Times Targets Chinese-American Market
The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New
-
Agencies
Hanging on the Telephone
If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice
-
Agencies
Online Brokering the Food Deal
Dave Laukat knew he had to find a better way.Laukat had built Chicago-based Best Foods into a $42-million-a-year business by supplying such giants as
-
Agencies
Press 1 to Be Targeted
Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross
-
Agencies
Will the Real Direct Marketers Please Stand Up!
I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question
-
Agencies
BOOKSHELF: Virtual Literature
How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft
-
Agencies
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers