Agencies
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Agencies
Starbucking
Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped
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Agencies
MEDIA WATCH: DRTV Guide
Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,
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Agencies
Penetration Models vs. Response Models
Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,
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Agencies
F&G Buys Two, Sells Two
Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed
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Agencies
Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system
ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed
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Agencies
1to1, the Magazine
The future predicted by Don Peppers and Martha Rogers is already here.U.S. firms have awakened to the realization that customers are lifetime corporate
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Agencies
The Steak – and the Sizzle
A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer
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Agencies
Silly Sneaker Site
Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products
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Agencies
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’