Agencies

• Agencies

  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  Holes in the Net

  Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

• Agencies

  Investment Initiative: Xerox earmarks $30 million for call centers

  Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business

• Agencies

  Sunbelt Rises: New call center expands outbound calling efforts for brokerage

  Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed

• Agencies

  MySoftware Co. Picks Up MarketHome

  MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15

• Agencies

  A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

  Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

• Agencies

  BROKER BASH

  What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

• Agencies

  Au Revoir to an Old (but Ex-) Friend

  What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you

• Agencies

  CONGRATULATIONS: For the Record

  For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose