Agencies

• Agencies

  Cease and Desist

  Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been

• Agencies

  The System Is Down

  A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

• Agencies

  Print Ponderings

  Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques

• Agencies

  Advo Adds Newspapers

  Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in

• Agencies

  Separate Models for Separate Segments?

  One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

• Agencies

  Fleet Settles Charges With FTC

  Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle

• Agencies

  Sounds Like Team Spirit

  Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

• Agencies

  Location, Location, Location

  There’s an old joke in the real estate industry: The three most important elements of a property sale are location, location and location.Panelists from

• Agencies

  Insurance Loses That Personal Touch

  Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

• Agencies

  Road Runners: GM, Warner Bros. tie a big marketing knot.

  Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,