Agencies
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Agencies
New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.
Add Brothers Flub to the list of kids’ shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony
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Agencies
Life at the Top
Want to earn top dollar? Become a chief executive officer at a direct marketing company with annual sales of more than $25 million.Last year, those executives
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Agencies
Retailers: Family Trees
In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional
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Agencies
ASL, Former Exec Drop Lawsuit and Other Claims
A lawsuit between two list companies and arbitration proceedings over a key executive’s termination were resolved with all claims of wrongdoing dropped,
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Agencies
THE LIST BUSINESS: DMI-ALC Merger Apperas Off
The proposed takeover of Direct Media Inc. by American List Counsel Inc. was halted July 30 with the expiration of a letter of intent signed in June.
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Agencies
Grey Direct Acquires MarketData Solutions
Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey
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Agencies
Insurance Agents and Brokers
Many people believe that direct marketing – fueled by anticipated growth in Internet sales – spells doom for independent insurance agents. But not Patricia
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Agencies
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
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Agencies
Holes in the Net
Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional