Agencies

• Agencies

  The System Is Down

  A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

• Agencies

  Print Ponderings

  Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques

• Agencies

  New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.

  Add Brothers Flub to the list of kids’ shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony

• Agencies

  Advo Adds Newspapers

  Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in

• Agencies

  Separate Models for Separate Segments?

  One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

• Agencies

  Fleet Settles Charges With FTC

  Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle

• Agencies

  Retailers: Family Trees

  In the age of consolidation, it’s often hard to keep track of retailers without the proverbial scorecard. Here’s a rundown of the chains and regional

• Agencies

  Sounds Like Team Spirit

  Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

• Agencies

  Insurance Loses That Personal Touch

  Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared

• Agencies

  Preaching to the Non-converted

  By relying simply on the contents of your mailbox, you might think the catalog industry is growing by leaps and bounds.Not true.Compound annual growth