Agencies

• Agencies

  AGING GEN-XERS: As Young as We Feel

  It must be cosmic revenge for making all those cracks about aging baby boomers.We were feeling pretty young and sprightly until we opened our mailbox

• Agencies

  Canadian Connection: USPS negotiates new postal pacts with Canada

  Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements

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  Cease and Desist

  Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been

• Agencies

  The System Is Down

  A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

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  Print Ponderings

  Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques

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  Advo Adds Newspapers

  Cooperative mailer Advo Inc., Windsor, CT, plans to distribute its print advertising products in newspapers, instead of only by mail. The company is in

• Agencies

  Separate Models for Separate Segments?

  One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

• Agencies

  Fleet Settles Charges With FTC

  Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle

• Agencies

  Sounds Like Team Spirit

  Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

• Agencies

  Insurance Loses That Personal Touch

  Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared