Agencies

• Agencies

  INTERACTIVE: Steel This Web Site

  Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels

• Agencies

  It’s Still in the Incentives!

  The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub

• Agencies

  Montgomery Ward Free of Chapter 11

  Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase

• Agencies

  Going Buy-Buy

  If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO

• Agencies

  Marketing Master David Ogilvy Dies

  David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

• Agencies

  Grolier Buys Weldon

  Grolier Inc., Danbury, CT, has acquired Weldon by Mail, an Australian direct marketer of children’s book programs. The purchase of the company, based

• Agencies

  CATALOGS – Mailers Upbeat: DMA Survey

  Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

• Agencies

  Industrial Strength Auctioning

  After more than 30 years in the business of auctioning off industrial equipment in the United States, William Marshall thought he’d try to take his show

• Agencies

  Back-to-School Special

  The Edutainment Catalog and The Learning Co., Mattel Inc.’s units for direct sales of educational software, will join forces to create an internal joint

• Agencies

  Secure Delivery

  Distributing samples door to door is the fastest way for a brand to engage a consumer.”It can immediately produce spikes in your sales volume,” says Ruth