Agencies
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Agencies
Livin’ La Vida Direct!
During a number of long car trips recently, I had the chance to listen to the radio quite a bit.At times it seemed like almost every commercial was for
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Agencies
FCC Calls for Hands-Off Policy on Internet
The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s
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Agencies
Survey: B-to-B Mailers Focus on Customers
Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct
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Agencies
AGING GEN-XERS: As Young as We Feel
It must be cosmic revenge for making all those cracks about aging baby boomers.We were feeling pretty young and sprightly until we opened our mailbox
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Agencies
Former MASA Head Robert Huse Dies
Robert M. Huse, retired president of the Mail Advertising Service Association, died July 25 after a lengthy illness. He was MASA’s president for 23 years
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Agencies
Canadian Connection: USPS negotiates new postal pacts with Canada
Plans for improved mail service between the United States and Canada were set in motion in Washington last month with the signing of new service agreements
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Agencies
Cease and Desist
Public television stations, rocked recently by reports that a Boston outlet was trading its mailing list to the Democratic National Committee, have been
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Agencies
Sweeping the Nation
“It takes guts for a company to say it’s got the hottest-selling product in the industry,” says Evans Manufacturing’s Tom Ngo, “but we’re shipping a million
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Agencies
The System Is Down
A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June
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Agencies
Print Ponderings
Sniper Trap, mindmapping and force field analysis: These may sound like course descriptions for psychic secret agents, but actually they’re techniques