Agencies

• Agencies

  Check This Out:

  Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion

• Agencies

  Web Brush

  B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

• Agencies

  Harte-Hanks Acquires ZDMI

  Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected

• Agencies

  Chicken or Egg?

  Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

• Agencies

  USPS Overhauls Return Service Fees

  The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat

• Agencies

  SCHERING-PLOUGH CORP.

  When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

• Agencies

  To-Sew Has New Owner

  American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.

• Agencies

  THE SEEDY SIDE OF HIGH-TECH

  The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to

• Agencies

  AG Tells Floridians: Opt Out of PCH Deal

  Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers

• Agencies

  Travel Agents & Agencies

  Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages