Agencies
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Agencies
Chicken or Egg?
Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.
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Agencies
USPS Overhauls Return Service Fees
The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat
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Agencies
SCHERING-PLOUGH CORP.
When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating
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Agencies
To-Sew Has New Owner
American Educational Products Inc., Boulder, CO, has acquired To-Sew Inc., a direct marketer of sewing instruction kits, for roughly $1.3 million in cash.
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Agencies
Words that Work
Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.
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Agencies
THE SEEDY SIDE OF HIGH-TECH
The Internet has gone to seed.And so have a whole host of farming suppliers, in what developers and marketers of the new DirectAg.com Web site claim to
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Agencies
Pro-Choice Mail
Of the 2.3 million catalogs car stereo marketer Crutchfield sends out in each of its three annual mailings, only around 14% are sent to prospects. But
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Agencies
AG Tells Floridians: Opt Out of PCH Deal
Florida Attorney General Bob Butterworth has urged Floridians to opt out of the proposed settlement of a class action lawsuit by consumers against Publishers
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Agencies
Travel Agents & Agencies
Travel agents are more than recouping losses from dwindling airline commissions and new online competition by focusing more on vacation and cruise packages