Agencies
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Agencies
TRIED AND TRUE
This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they
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Agencies
Check This Out:
Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion
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Agencies
DATA DOGFIGHT: U.K. processors warn DMers: You can’t ship names to the U.S.
A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection
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Agencies
POSTAL: R.R. Donnelley Settles USPS Charges
R.R. Donnelley, the nation’s largest commercial printer, has agreed to pay $22 million to the U.S. Postal Service to settle civil mail fraud charges that
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Agencies
PROSPECTING PRODUCTIVELY – AND PROFITABILITY
If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your
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Agencies
True North Merges Bozell With FCB
True North Communications, Chicago, has merged several subsidiaries, including FCB Worldwide, to catapult itself into fifth place globally in agency billings.
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Agencies
What’s That Sound? Stirrings From the Next Rate Case
U.S. Postal Service will ask for 3% to 4% increase, insiders sayPreliminary plans that could raise postage rates between 3% and 4% on average next September
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Agencies
Who Should Lead CRM Efforts?
Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.
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Agencies
E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
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Agencies
Sales Syllabus
The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected