Agencies
-
Agencies
CAREER CHANGES: A Strategic Move
As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the
-
Agencies
E-MAGAZINE: A Quick Read
Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher
-
Agencies
FINGERHUT COS. INC.
Attend enough industry seminars and one becomes inured to the sound of direct marketers chanting “Right offer, right price, right time” in unison. But
-
Agencies
The Underwrite Stuff: Upward trend continues in insurance DM
Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies
-
Agencies
A World of difference
Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s
-
Agencies
AMERICAN HEART ASSOCIATION
Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization
-
Agencies
Shareholder Urges D&B to Sell Now
Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting
-
Agencies
Doctor, Doctor
There are many ways to resolve erratic customer service. One is to address it as a scheduling problem. Switching from a manual to an automated system
-
Agencies
CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye
-
Agencies
UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is