Agencies
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Agencies
AMERICAN HEART ASSOCIATION
Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization
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Agencies
The Underwrite Stuff: Upward trend continues in insurance DM
Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies
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E-LITERATURE: The Browser Did It
It may not make the sensation “The Murder of Roger Ackroyd” did when it was first released in 1926, but MysteryNet president Steve Schaffer expects a
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Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including
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A World of difference
Here’s a radical idea: A call center strategy based not on incentives, commissions or quotas, but rather on helping customers get what they need.That’s
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Shareholder Urges D&B to Sell Now
Dun & Bradstreet’s largest shareholder, Harris Associates L.P., Chicago, has challenged D&B to take steps to maximize shareholder value, possibly by putting
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Dash for Cash
It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s
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CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye
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UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is
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ISO: Fast Food – PETER MIDTGAARD, DIRECTOR OF FINANCE
When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s