Agencies
-
Agencies
letters to the editor
More on the Maven In response to recent Letters to the Editor feedback: As a 35-year-old direct response writer with my fair share of successful controls,
-
Agencies
Bigger Digs
New Orleans was able to accommodate the needs for housing, conference and exhibition space during the Direct Marketing Association’s 83rd annual fall
-
Agencies
WILLIAMS-SONOMA
Williams-Sonoma has come a long way from being a neighborhood shop dedicated to French cookware and cooking techniques. The company first opened its doors
-
Agencies
BARNES & NOBLE.COM
It’s a little hard to view Barnes & Noble.com as an underdog if you’re an independent bookstore. But pitted against Amazon.com, Barnes & Noble.com is
-
Agencies
Fingerhut’s Bad Debt File Up for Sale
Federated Department Stores Inc. plans to auction off 17 million of Fingerhut’s unpaid customer accounts totaling $2.4 billion in bad debt. The selloff
-
Agencies
REGULATORY
Nonprofit mailers are expected to save more than $1 billion in postage next year under a rate relief bill signed into law last month by President Clinton.
-
Agencies
Beyond Opt-in vs. Opt-out
The issue of opt-in vs. opt-out is at the center of the privacy debate. But the options are misunderstood by consumers, they are disruptive to business
-
Agencies
LOSER’S CIRCLE
I wish DIRECT had called to suggest I write a report on the worst direct response campaigns of the year. Most of those that came to my door or online