Agencies
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Agencies
MSGi Picks Up Perks.com
Direct marketing company Marketing Services Group Inc., New York, will acquire 80% of Perks.com. Terms of the transaction were not disclosed. Los Angeles-based
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Agencies
FeelGood for Life Files Bankruptcy
Direct marketer FeelGood for Life Inc., Lakewood, CO, filed for Chapter 11 bankruptcy protection last month with the U.S. Bankruptcy Court, District of
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Agencies
Chuck D’s Int-y Rap
Rapper Chuck D of Public Enemy fame delivered a talk about the new wave of music marketing that sounded eerily like lots of recent speeches on direct
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Agencies
Abacus Tracks Catalog Shoppers
Older folks are buying more items from catalogs but middle-aged people are ringing up the bills, according to Abacus Direct’s just-released Consumer Catalog
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Agencies
CARD DECKS & INSERTS
Audio Catalog Ride-along This new ride-along from Leon Henry Inc.’s LH Management Division offers a potential circulation of 600,000 a year. Inserts ride
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Agencies
In Search of Postal Excellence
Some 15 long years ago, business gurus advised those who were in search of excellence to stick with their knitting. In today’s world of glitz and glamour,
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Agencies
E-MAIL LISTS
Cabling Installation The Cabling Installation & Maintenance e-mail subscriber list offers the names of more than 13,700 subscribers. The magazine covers
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Agencies
The Adventa Collapse
It looked good on paper: Adventa.com Inc., backed by $4.8 million in venture capital, was going to streamline the flow of information in the list business.
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Agencies
The Old Lottery
Most of us think of New Orleans as the birthplace of jazz. But it was also the birthplace of direct marketing. The first mass mailer in the United States