Agencies
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Agencies
ONLINE MARKETING
Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic
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Agencies
BACK TO BASICS
Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just
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Agencies
customer contact management Picture Perfect
Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders
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Agencies
New Originals
Loved Herschell Gordon Lewis’ column, “New and Improved: A Good Old-Fashioned Homemade Original” (Curmudgeon-at-Large, DIRECT, Sept. 1).Just as I finished
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Agencies
Is Another Rate Hike Looming?
WASHINGTON’S postal community has been abuzz with the rumor that the U.S. Postal Service is planning to file for another rate increase next year. Postal
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Agencies
To the Head of the Line
Magazines.com launches sub program at retail checkouts THERE’S SOMETHING NEW at retail checkout counters. Shoppers can sign up for a one-year magazine
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Tech Trading
YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,
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Agencies
Office Depot to Close 17 Call Centers
Delray Beach, FL-based Office Depot Inc. will consolidate 24 call center operations into seven expanded customer service centers. The company plans to
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Agencies
Trend-Lines Sells Golf Day Catalog
The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based