Topic

Agencies

  • ONLINE MARKETING

    Abacus Cuts Staff, Will Reorganize Abacus Direct, a division of Internet advertiser DoubleClick Inc., has laid off some 20 employees as part of a strategic

  • BACK TO BASICS

    Nearly six out of 10 companies turned maintenance responsibilities over to their marketing departments, 10% put IS/IT departments in charge, and just

  • customer contact management Picture Perfect

    Preferred Lease’s new mailing reaches its clients 18 times a year – and the targets actually look forward to receiving every one.That’s because the reminders

  • New Originals

    Loved Herschell Gordon Lewis’ column, “New and Improved: A Good Old-Fashioned Homemade Original” (Curmudgeon-at-Large, DIRECT, Sept. 1).Just as I finished

  • Is Another Rate Hike Looming?

    WASHINGTON’S postal community has been abuzz with the rumor that the U.S. Postal Service is planning to file for another rate increase next year. Postal

  • To the Head of the Line

    Magazines.com launches sub program at retail checkouts THERE’S SOMETHING NEW at retail checkout counters. Shoppers can sign up for a one-year magazine

  • Tech Trading

    YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,

  • Office Depot to Close 17 Call Centers

    Delray Beach, FL-based Office Depot Inc. will consolidate 24 call center operations into seven expanded customer service centers. The company plans to

  • E-Haw!

    Direct marketers say Web sales are more profitable IT TOOK A WHILE, but direct marketers are finally starting to make money on their online sales.Nearly

  • Trend-Lines Sells Golf Day Catalog

    The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based