Agencies

• Agencies

  Visa Sues AmEx Over “Grinch”

  Visa International Corp. has filed suit against American Express Co., claiming the credit card rival is deceptively promoting itself as a sponsor of the

• Agencies

  Element K’s Knowledge Ad Skimps on Knowledge

  Online educational service has a great direct marketing opportunity but doesn’t seem to realize itGIVING A RECENT TALK before a direct marketing audience,

• Agencies

  Privatization Protest

  I am a U.S. Postal Service letter carrier and I’ve read recent comment about USPS privatization with much interest. I must say that I’m no big fan of

• Agencies

  Saluting a “Sage”

  In this age of information overload, your publication features one of the most powerful, clutter-cutting resources I’ve found for today’s marketer. The

• Agencies

  Meow Missives

  I REALLY ENJOYED “Letters From the Litter Box” (Pushing the Envelope, DIRECT, Nov. 1). As list manager of a feline-oriented catalog, I take special care

• Agencies

  P&G Mystery

  Re: “P&G Goes One-to-One,” DIRECT, October I don’t understand why Procter & Gamble, the world’s largest consumer goods company, the company that invented

• Agencies

  The Numbers Game

  WHEN THE RESULTS of this year’s DIRECT survey first came in, I felt like demanding a manual recount. Instead of the modest shifts we tend to see from

• Agencies

  E-MAIL MAKES THE A-LIST

  DMers turn from traditional media and embrace online efforts PICK a marketing channel, any marketing channel. Chances are its use declined in 2000 from

• Agencies

  Boo! Tales From the Direct Side

  Just before Halloween, I noticed something very scary lurking in the corner of my living room: a pile of untouched catalogs.Late summer each year, I start

• Agencies

  DOT-COM DUMPING GROUND

  Sites Track Flops EVERYONE KNOWS E-COMMERCE is in shakeout mode. Not a day passes without another previously promising dot-com running aground – or going