Agencies
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Agencies
democratic design
Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t
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Agencies
The Greatest Generation
Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,
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E-mail Lists
App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application
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DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment
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Agencies
The Adelphia Story
A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans
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PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
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Agencies
PERFECTLY VIRAL
Spreading Goodwill TO PROMOTE the DVD release of “The Perfect Storm,” Warner Home Video launched a viral e-mail campaign for which it will donate 5 cents
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Agencies
A NEW LOOK
Grinch Steals Attention IN A RARE CHANGE, the outer envelope of Carol Wright’s co-op coupon package has taken on a new look for a special holiday promotion.Millions