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The Art of Business Writing
BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are
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Care to Comment?
Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,
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U.K. DMA Slams E-mail Opt-in Proposal
Association’s CEO argues that ARM’s policy would hurt DMers APROPOSAL for e-mail marketing regulations in Great Britain has drawn sharp criticism from
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The Mature, the Sassy and the Cheesy
AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at
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VIRTUAL Service
Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical
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PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
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Trend-Lines Sells Golf Day Catalog
The Golf Day catalog, its file of 650,000 buyers and inquirers and its Web site (www.golfday.com) are being sold by Trend-Lines Inc. Revere, MA-based
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Why One Model Is Probably Not Enough
IN THE PAST we have considered whether or not different segments of a customer file will perform differently depending on their relationship to well-known