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  Strong MEDICINE

  San Antonio. “The longer you keep a patient on a drug, the higher their lifetime value.”More than 45% of Americans don’t take medications as directed

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  E-mail Lists

  App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

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  book review

  Peterman Panned Peterman: That sinking feeling J. Peterman didn’t originate the idea of writing mail order copy as if it were created by a direct marketer

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  web crawler

  E-Tees OK, we admit we’re suckers for a good tag line. Brand Fury’s choice is “Kicks more funk than a Shaolin monk.” The online company designs and sells

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  Vegetarians

  VEGETARIANS and consumers eating less meat represent a growing market. Perhaps the most telling trend is that teenagers have more positive attitudes about

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  One Year On

  WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The

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  Account Activity

  Go Boating List Counsellors Inc. now manages this database of 66,000 subscribers. Go Boating magazine caters to the family sailer with a boat in the 20-

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  Virtual Service

  E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that

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  More Than Just a Thank You…

  Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

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  democratic design

  Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t