Agencies
-
Agencies
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.
-
Agencies
Account Activity
Go Boating List Counsellors Inc. now manages this database of 66,000 subscribers. Go Boating magazine caters to the family sailer with a boat in the 20-
-
Agencies
Vegetarians
VEGETARIANS and consumers eating less meat represent a growing market. Perhaps the most telling trend is that teenagers have more positive attitudes about
-
Agencies
Virtual Service
E-tailers invest in fulfillment systems to meet the holiday rush ONLINE MARKETERS in the fourth quarter of 2000 were determined to avoid the snafus that
-
Agencies
More Than Just a Thank You…
Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions
-
Agencies
democratic design
Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t
-
Agencies
The Greatest Generation
Alice Zea leaves the list business after 38 years When Alice Zea sold her list company, AZ Marketing Services Inc., to 21st Century Marketing last November,
-
Agencies
E-mail Lists
App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application
-
Agencies
DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment