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DIRECTIONS: Darwinners and Losers
We’d like to propose a candidate for our Economic Darwinism Award: Wendy Northcutt, creator and Web master of the Darwin Awards (www.darwinawards.com).Northcutt’s
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DIRECT FROM MULDOON: Tangled Up in Tech Support
“I NEED TO RETURN a monitor that’s stopped working,” I told the catalog company’s technical support rep on the other end of the line. “The catalog says
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Best of Breed
CADM expands interactive component of its Tempo Awards This year marks the 30th anniversary of the Chicago Association of Direct Marketing’s award program
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Lots of Deposits, But No CRM Returns
For me personally, it’s been hard to master the one-to-one paradigm since nobody really seems to be practicing it as far as I’m concerned. Here are two
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A Place for CRM
The Container Store organizes itself around customer service A year ago, an employee of The Container Store nominated the company to Fortune magazine’s
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Starting Line Courting Order
PUTTING CUSTOMER SERVICE and government in the same sentence, says Michael Rary, is generally regarded as oxymoronic. “Like jumbo shrimp,” laughs the
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Sweet Emotion
As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered
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CUSTOMER RELATIONSHIP MANAGEMENT: Consumer Disconnect
Study reveals VoIP’s failings as a CRM tool Voice Over Internet Protocol (VoIP), widely touted a year ago as the next great leap forward in customer relationship
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CURMUDGEON-AT-LARGE: The Jamie Lee Curtis Syndrome
IF YOU’VE SEEN those incomprehensible television commercials that display the actress Jamie Lee Curtis strutting around with that annoying swagger, I