Agencies

• Agencies

  DIRECTIONS: Haikuku

  The Dallas office of Rapp Collins Worldwide sent out a CD as a holiday card. Developed under the auspices of creative director Helene Cote, the item contained

• Agencies

  Opportunity for Interest

  Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

• Agencies

  Magnificent Mile

  Chicago is home to a growing number of high-tech companiesSINATRA sang it first, but “My Kind of Town” is taking on a whole new meaning to those involved

• Agencies

  In Good Hands

  Allstate reaches out to customers across multiple channels Allstate is rolling out a multiaccess program, the Good Hands Network, in which customers will

• Agencies

  CUSTOMER RELATIONSHIP MANAGEMENT: High-Steaks Loyalty

  Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,

• Agencies

  A Sound Investment

  TD Waterhouse moves toward more customized customer service SINCE LAUNCHING its Web site in 1997, TD Waterhouse’s online community has grown to the point

• Agencies

  Driving Dependence

  Car rental companies see giving independence as a way to achieve loyaltyIT’S A BURDEN SHARED by rental car agencies and parents of teenagers alike: How

• Agencies

  Supplies and Demand

  Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

• Agencies

  A Web for All Seasons

  Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.

• Agencies

  Candy Coating

  Customized packaging helps Dan’s click with chocoholics online Everyone’s dental records are different, so it only follows that everyone’s sweet tooth