Topic
Agencies
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Agencies
Stats: Franchises
PROFIT MARGINS for franchises were up an estimated 10% to 12% in 2000, and similar growth is expected this year. Recent franchise expansion is being driven
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Agencies
Changing Minds
While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics
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Agencies
Account-Specific Print Ads?
Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve
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