Agencies

• Agencies

  SOMEDAY, Some Way

  ITV tests hold promise, if not great results

• Agencies

  The Makeover Maven: Soul Searching

  The headline for Watchfire’s ad may indicate the subject matter, but the promise is vague–maybe even somewhat inaccurate

• Agencies

  Spam Surprise

  Court upholds Washington state e-mail rules

• Agencies

  List Source

  New Lists; Account Activity; Card Decks and Inserts; E-mail Lists

• Agencies

  List Report: Clamor for Clarification

  Just what is a “unit of sale,” and other rental ruminations

• Agencies

  ORBS Opts Out

  New Zealand-based anti-spam group shuts down its Web site

• Agencies

  Curmudgeon-at-Large: Your New Car LooksWell, Smashing!

  ADVERTISING AGENCIES are their creative staffs. That’s a transparent euphemism for laying people off. It’s logical enough, with the dot-com demises slashing

• Agencies

  Try This on for Size

  Coldwater Creek test a show and accessory catalog

• Agencies

  Just for You

  Direct’s annual database survey shows increased reliance on personalization

• Agencies

  Letters to the Editor