Agencies
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Agencies
Topbulb’s Bright Idea
The success of its Web site will help light bulb marketer Topbulb save money by reducing the page count of its next big print catalog, slated to mail
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Agencies
TestingTesting1,2,3
Trade-ins bombed but indexes excelled for audio/video catalog Crutchfield
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Agencies
Directions: Take That, Goliath
It’s no secret that mom-and-pop outfits have had a tough time competing against big corporations that can offer consumers lower prices thanks to their
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Agencies
Making the Connection: Telemarketing War Stories
OH, THOSE WACKY TELEPHONE REPS. Just when I think I’ve seen and heard it all, a colleague tells me a real humdinger and we shake our heads and share a
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Agencies
Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
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Agencies
One for the Books
The Web hasn’t worked for a lot of marketing efforts so far. But for some DMers especially those targeting techies it’s proving to be one of the best
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Agencies
An E-mail Survival Guide
NOT SO VERY LONG AGO, we complained about the volume of voice mail. Now we whine about too much e-mail. I overheard a fellow airline passenger noting
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