Agencies
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Agencies
TestingTesting1,2,3
Trade-ins bombed but indexes excelled for audio/video catalog Crutchfield
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Agencies
In B-to-B, People Make the Difference
The cosmic sigh of relief that howled forth with the demise of the dot-com onslaught has only served to leave B-to-B marketers gasping. Corporate pressures
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Agencies
A Place for Builders to Come
Zak Zakhariya is a risk-taker. He’d better be, since he’s starting a new Web business in this volatile market. But he believes his idea is so good, he’s
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Agencies
Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
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Agencies
The Del Polito Letter: Consider This
THINK FOR A MOMENT what your life would be like if there were no universal mail delivery system. Think of what it would mean to your business. Imagine
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Agencies
Pushing the Envelope: The Prospects of E-Prospecting
Aside from the Red Sox’s 18-inning victory against the Tigers, the biggest topic of conversation at last month’s 18th annual Catalog Conference in Boston
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Agencies
Directions: eBay Sinks Links
Posting auctions on eBay has been a great promotional tool for many small online DMers. It’s not surprising, then, that a new policy barring sellers from