Agencies
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Agencies
Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
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Agencies
One for the Books
The Web hasn’t worked for a lot of marketing efforts so far. But for some DMers especially those targeting techies it’s proving to be one of the best
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Agencies
An E-mail Survival Guide
NOT SO VERY LONG AGO, we complained about the volume of voice mail. Now we whine about too much e-mail. I overheard a fellow airline passenger noting
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Agencies
The Makeover Maven: Soul Searching
The headline for Watchfire’s ad may indicate the subject matter, but the promise is vague–maybe even somewhat inaccurate
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Agencies
List Report: Clamor for Clarification
Just what is a “unit of sale,” and other rental ruminations
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Agencies
Curmudgeon-at-Large: Your New Car LooksWell, Smashing!
ADVERTISING AGENCIES are their creative staffs. That’s a transparent euphemism for laying people off. It’s logical enough, with the dot-com demises slashing