Agencies
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Agencies
Direct Hit: The New ABC’s
The death of Bill Jayme heralds the end not only of an era, but of a style of writing (see story, page 67). Like his mentor Frank Johnson, Jayme wrote
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Agencies
TestingTesting1,2,3
Trade-ins bombed but indexes excelled for audio/video catalog Crutchfield
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Agencies
High-Tech Product, Old-Tech Marketing
Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling
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Agencies
International: Bill’s Delay Lights Up U.K. Cigarette Market
REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result
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Agencies
Wal-Mart Goes Private
Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen
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Agencies
Employers’ Market
HOW HAS THE COLLAPSE of the dot-com world affected hiring practices? Direct marketing employers instead of employees have the upper hand. For starters,
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Agencies
Stats: Franchises
PROFIT MARGINS for franchises were up an estimated 10% to 12% in 2000, and similar growth is expected this year. Recent franchise expansion is being driven