Agencies
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Agencies
Service With a Snooze
GUESTS AT New York luxury hotel the Benjamin get exactly what they want even if it’s the bed they spent the night in. This month, parent Manhattan East
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Agencies
Kitchen Table Success Story
James Cook, co-founder of the Joan Cook gift catalog, died June 6 at age 73. Cook, a resident of Fort Lauderdale, FL, died unexpectedly at his summer
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Agencies
Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching
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Agencies
Music to Market By
I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged
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Agencies
High-Tech Product, Old-Tech Marketing
Even in a softening economy, old-fashioned direct mail efforts can pay off for high-tech firms. At a time when a lot of companies are said to be pulling
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Agencies
International: Bill’s Delay Lights Up U.K. Cigarette Market
REGARDLESS OF THE OUTCOME of the United Kingdom’s recent general election, the biggest winners could turn out to be tobacco manufacturers. As a result
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Agencies
Employers’ Market
HOW HAS THE COLLAPSE of the dot-com world affected hiring practices? Direct marketing employers instead of employees have the upper hand. For starters,
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Agencies
Directions: Promotion Commotion
Direct response premiums tend to fall into one of two categories: either Perhaps the kids will like ’em or Sure it’s clever, but does it really sell what