Agencies
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Agencies
TRADE PROMOTION: Going for Broke
Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
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Agencies
Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching
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Agencies
Directions: Take That, Goliath
It’s no secret that mom-and-pop outfits have had a tough time competing against big corporations that can offer consumers lower prices thanks to their
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Agencies
Making the Connection: Telemarketing War Stories
OH, THOSE WACKY TELEPHONE REPS. Just when I think I’ve seen and heard it all, a colleague tells me a real humdinger and we shake our heads and share a
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Agencies
Wine Seller
THE BUSINESS OF SELLING WINE over the Internet has been hit by the economic downturn just like other online endeavors. Geerlings & Wade, the leading direct
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Agencies
One for the Books
The Web hasn’t worked for a lot of marketing efforts so far. But for some DMers especially those targeting techies it’s proving to be one of the best
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Agencies
An E-mail Survival Guide
NOT SO VERY LONG AGO, we complained about the volume of voice mail. Now we whine about too much e-mail. I overheard a fellow airline passenger noting