Agencies

• Agencies

  TRADE PROMOTION: Going for Broke

  Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

• Agencies

  Straight to the Source

  Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

• Agencies

  Go Girl!

  More magazine’s new direct mail creative doubles response MORE Meredith Corp.’s magazine for women over 40 has, like many ladies today, finally become

• Agencies

  Of Special Interest

  Four out of five of Bookspan’s marketing budget dollars will go for direct mail solicitations MOST READERS have at least one specialized interest, be

• Agencies

  Exploring New Dimensions

  CUSTOMER SEGMENTATION has always been about dividing and conquering. By breaking customers into groups that differ in behavioral, demographic or other

• Agencies

  Letters to the Editor

  Fingerhut Answers Re: Fingerhut’s Free Fall (DIRECT, June) Thank you for reporting on some of the exciting initiatives we have under way at Fingerhut.

• Agencies

  Biz Speak

  DO YOU sometimes wonder, during the course of a conversation, if you’re being told the whole truth? We’ve come to expect that politicians will say one

• Agencies

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Agencies

  By-the-Book Marketing

  While culinary relationship management may not become the subject of forums and conferences, a cookbook compiled and distributed by the broker/licensing

• Agencies

  List Source

  New Lists AccURL.com Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants