Agencies

• Agencies

  Biz Speak

  DO YOU sometimes wonder, during the course of a conversation, if you’re being told the whole truth? We’ve come to expect that politicians will say one

• Agencies

  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

• Agencies

  By-the-Book Marketing

  While culinary relationship management may not become the subject of forums and conferences, a cookbook compiled and distributed by the broker/licensing

• Agencies

  List Source

  New Lists AccURL.com Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants

• Agencies

  Photo Finish

  BlueLight.com and Eastman Kodak Co. have given an old concept a new twist. They’re still offering service with a smile but it’s their service, and their

• Agencies

  Poli Sigh

  Christine Gunhus, who sent out anonymous e-mail attacks on a Democratic senatorial candidate during the 2000 election cycle, has received a fine and a

• Agencies

  Direct Mail Rules

  Think that e-mail is the most effective way of maintaining customer relationships? Not so fast. A new survey conducted by Pitney Bowes shows that consumers

• Agencies

  Imagine if USPS Just Delivered

  OK, so we have a new postmaster general. I suppose when you’ve been around long enough to see seven of them come and go you can get a bit jaded. What

• Agencies

  Not as Direct as It Could Be

  SIXTEEN YEARS AGO, Stan Rapp and I had lunch with the newly appointed director of worldwide advertising for Colgate-Palmolive Co., then the world’s 24th-largest

• Agencies

  Service With a Snooze

  GUESTS AT New York luxury hotel the Benjamin get exactly what they want even if it’s the bed they spent the night in. This month, parent Manhattan East