Agencies

• Agencies

  Service With a Snooze

  GUESTS AT New York luxury hotel the Benjamin get exactly what they want even if it’s the bed they spent the night in. This month, parent Manhattan East

• Agencies

  Kitchen Table Success Story

  James Cook, co-founder of the Joan Cook gift catalog, died June 6 at age 73. Cook, a resident of Fort Lauderdale, FL, died unexpectedly at his summer

• Agencies

  Not as Direct as It Could Be

  SIXTEEN YEARS AGO, Stan Rapp and I had lunch with the newly appointed director of worldwide advertising for Colgate-Palmolive Co., then the world’s 24th-largest

• Agencies

  Clutter: More Than Meets the Eye

  Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

• Agencies

  Prospecting Upsurge

  BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

• Agencies

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Agencies

  THE RIGHT FREQUENCY

  NOT THAT LONG AGO, many veteran direct response radio advertisers threw up their antennas in disgust. Hot-to-buy-dot-coms were gobbling up prime airtime

• Agencies

  Final Notice

  We don’t mind Chase Manhattan sharing information on us. But we don’t want Cendant to do it MY WIFE AND I were shocked last month to receive a privacy

• Agencies

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

• Agencies

  LTV: Nice Idea or Critical Concept?

  The bottom line? If knowing a potential customer’s true lifetime value would cause marketers to change their promotion decisions for the better, then