Agencies

• Agencies

  Exploring New Dimensions

  CUSTOMER SEGMENTATION has always been about dividing and conquering. By breaking customers into groups that differ in behavioral, demographic or other

• Agencies

  Letters to the Editor

  Fingerhut Answers Re: Fingerhut’s Free Fall (DIRECT, June) Thank you for reporting on some of the exciting initiatives we have under way at Fingerhut.

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  Biz Speak

  DO YOU sometimes wonder, during the course of a conversation, if you’re being told the whole truth? We’ve come to expect that politicians will say one

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  Clutter: Extras, Extras!

  Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

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  By-the-Book Marketing

  While culinary relationship management may not become the subject of forums and conferences, a cookbook compiled and distributed by the broker/licensing

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  List Source

  New Lists AccURL.com Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants

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  Poli Sigh

  Christine Gunhus, who sent out anonymous e-mail attacks on a Democratic senatorial candidate during the 2000 election cycle, has received a fine and a

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  Photo Finish

  BlueLight.com and Eastman Kodak Co. have given an old concept a new twist. They’re still offering service with a smile but it’s their service, and their

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  Direct Mail Rules

  Think that e-mail is the most effective way of maintaining customer relationships? Not so fast. A new survey conducted by Pitney Bowes shows that consumers

• Agencies

  Imagine if USPS Just Delivered

  OK, so we have a new postmaster general. I suppose when you’ve been around long enough to see seven of them come and go you can get a bit jaded. What