Agencies

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  Craving Entertainment

  Would you pay $26.75 to let your kids roam around inside a cereal commercial for an hour? I did. Once. It was a family trip to Mall of America and finally,

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  Popping Response

  Virtual Access teamed with Microsoft to get the word out about The Van Virtual Access Networks needed a better way to tell its story. The Lawrence, MA

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  A Snapshot of Catalog List Use

  HOUSE FILES make up the largest single source of names in catalog mailings and bring in a disproportionate amount of revenue, according to the Direct

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  You’ve Got the Database. Now What?

  WHILE A WELL-STRUCTURED DATABASE is a good start, its value will come from creative use of the information stored within. Brad Rukstales, chief operating

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  A Shift to Mail

  Eziba repositions its catalog and expands mailings Crafts marketer Eziba has shifted its focus to selling by catalog, increasing its circulation by more

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  Finding Cash to Offset Postal Hikes

  Want to hold the line on costs? Here are some practical suggestions BY NOW YOU PROBABLY BELIEVE you’ve thought of everything you could to save your company’s

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  Shying Away

  Reader’s Digest has a e-mail file, and like many marketers, the Pleasantville, NY firm has no plans to put the addresses on the list rental market anytime

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  Finely TUNED

  YOU CAN’T PLEASE ALL OF THE PEOPLE ALL OF THE TIME. But if you offer the right people the right product, you’ve got a hit. EMusic is following this tried-and-true

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  Young List Pros Honored

  FOUR RISING STARS in the list business received the Ron Davis Young List Professional Award at List Vision 2001. They are Jan Corliss, assistant account

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  Filling in the White Space

  IBM Americas tightens the gap on server system sales A $200,000 INVESTMENT in analytics helped produce almost $30 million in incremental server sales