Agencies
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Agencies
Young List Pros Honored
FOUR RISING STARS in the list business received the Ron Davis Young List Professional Award at List Vision 2001. They are Jan Corliss, assistant account
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Star Tracking
In July, Seattle became Baseball Central in addition to the home of grunge bands and coffee shops as it hosted the Major League Baseball All-Star Game.
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Is Loyalty in the Cards?
WHEN THE REWARDS like money saved off purchases are tangible, consumer concerns about privacy go right out the window. But a new survey shows the marketing
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Agencies
MessageMedia Ad Is Short on Message
Like every company, it has a persuasive story to tell. But MessageMedia is failing to tell it WHAT AN IRONY, that a company like MessageMedia Inc., devoted
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Agencies
letters to the editor
Lessons From Down Under I’d like to say how much I enjoyed Mary Ann Falzone’s Telemarketing War Stories (Making the Connection, DIRECT, July). As a war
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Played Out
It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands
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Agencies
The Corporate Connection
WHEN TIMES GET TOUGH, the tough add value. Hoping to goose sales during a national slowdown in business spending, Lands’ End Inc. is offering a discount
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Agencies
Stop Junk Mail Now
Talk about a David and Goliath story. Last November, after collecting the mail for the family real estate business, Jason van der Steen threw it on his
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Agencies
Down the Data Drain
FIRST IT WAS DRIVER’S LICENSE DATA and motor vehicle records. Then credit headers. Now direct marketers may lose another data source they have long taken