Agencies

• Agencies

  Dry Humor

  Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.

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  Swept Away

  FORGET THE OLD MYTH that sweeps mailings always pull better than non-sweeps. After switching its direct mail strategy away from sweepstakes earlier this

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  Staying Alive in List Brokerage

  To maintain a list brokerage, one must handle much paperwork and be adept at list recommendation and rental SRDS’ Direct Marketing List Source directory

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  “Classic” Negative CRM

  One of Murphy’s Laws is that everything costs more than it costs. If you’ve tried to penetrate an airline ticket costor a cable TV chargeor your phone

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  Musicians

  INCOME-EARNING OPPORTUNITIES are expanding for musicians employed by religious organizations, playing Christian rock or making recordings in the rap/hip-hop

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  Drivin’ Hard

  As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

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  Where Has All the Data Gone?

  WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

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  The Slow Road

  CUSTOMER RELATIONSHIP MANAGEMENT has been one of the ripest areas for corporate investment in recent memory Of course, CRM is not a new phenomenon. CRM

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  Expand Your Focus

  The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

• Agencies

  September 15, 2001