Agencies
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Agencies
E-maelstrom
LET’S AGREE on a one-word definition for about half the commercial e-mails we get. How about: Panic. Frenzy. Falsehood. Tarradiddle. Weakness. Stupidity.
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Agencies
We’re Moving!
On Aug. 31, DIRECT’s New York editorial staff moved across town to scenic Chelsea. What follows are our new address, telephone and fax numbers. Also,
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Agencies
Back to the Drawing Board
PINNING DOWN all those new rules about sweepstakes marketing is like trying to wrestle with an octopus. Just ask Reader’s Digest. After settling with
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I Got Your Issues Right Here, Pal
This is a time for DMers especially those versed in old-school, back-to-basics, ROI-based marketing to trumpet what they can accomplish, and then set
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letters to the editor
Rx for Fundraisers Herschell Gordon Lewis’ column, We Need Help. You Certainly Do (Curmudgeon-at-Large, DIRECT, August), hit me on top of three of the
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Gospel Mail
The cash went to the bourne from which no traveler returns. Imagine being a small-town preacher in 1855, and receiving this letter from New York: Brother
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Homestead Grays
Last year, 28% of the 55+ population was online, according to eMarketer Del Webb Corp. isn’t increasing its $3 million ad budget, but it will be getting
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Agencies
Why Your Phone Campaign Faltered
It’s complacency and inattention, not huge disasters, that sink most phone operations THE TELEPHONE ENVIRONMENT is completely fluid and always changing,
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Agencies
Hitting the Stands
Infinity Resources Inc., publisher of the Critics’ Choice movie video catalog, will distribute copies of a magalog this month through an unusual mail