Agencies

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  New Lists

  PennWell This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They

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  California Dreaming

  CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government. A harsh new opt-in measure was approved

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  Dry Humor

  Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.

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  Swept Away

  FORGET THE OLD MYTH that sweeps mailings always pull better than non-sweeps. After switching its direct mail strategy away from sweepstakes earlier this

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  Musicians

  INCOME-EARNING OPPORTUNITIES are expanding for musicians employed by religious organizations, playing Christian rock or making recordings in the rap/hip-hop

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  Staying Alive in List Brokerage

  To maintain a list brokerage, one must handle much paperwork and be adept at list recommendation and rental SRDS’ Direct Marketing List Source directory

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  Where Has All the Data Gone?

  WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

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  The Slow Road

  CUSTOMER RELATIONSHIP MANAGEMENT has been one of the ripest areas for corporate investment in recent memory Of course, CRM is not a new phenomenon. CRM

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  Expand Your Focus

  The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

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  Enough is Enough

  A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered