Agencies

• Agencies

  Where Has All the Data Gone?

  WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of

• Agencies

  The Slow Road

  CUSTOMER RELATIONSHIP MANAGEMENT has been one of the ripest areas for corporate investment in recent memory Of course, CRM is not a new phenomenon. CRM

• Agencies

  Expand Your Focus

  The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

• Agencies

  Enough is Enough

  A friend of DIRECT shared an embarrassing story with us. Amy (whose last name will remain secret for reasons that will be obvious in a moment) ordered

• Agencies

  We’re Moving!

  On Aug. 31, DIRECT’s New York editorial staff moved across town to scenic Chelsea. What follows are our new address, telephone and fax numbers. Also,

• Agencies

  E-maelstrom

  LET’S AGREE on a one-word definition for about half the commercial e-mails we get. How about: Panic. Frenzy. Falsehood. Tarradiddle. Weakness. Stupidity.

• Agencies

  letters to the editor

  Rx for Fundraisers Herschell Gordon Lewis’ column, We Need Help. You Certainly Do (Curmudgeon-at-Large, DIRECT, August), hit me on top of three of the

• Agencies

  Back to the Drawing Board

  PINNING DOWN all those new rules about sweepstakes marketing is like trying to wrestle with an octopus. Just ask Reader’s Digest. After settling with

• Agencies

  I Got Your Issues Right Here, Pal

  This is a time for DMers especially those versed in old-school, back-to-basics, ROI-based marketing to trumpet what they can accomplish, and then set

• Agencies

  Homestead Grays

  Last year, 28% of the 55+ population was online, according to eMarketer Del Webb Corp. isn’t increasing its $3 million ad budget, but it will be getting