Agencies

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  Clip n Learn

  When students headed back to school earlier this month, they did so with freestanding inserts and other coupon vehicles in their hands, if the Promotion

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  The Old Gang

  We all assumed that driver’s license data would be chipped away state by state. Then Richard Shelby came along HERE’S A CONFESSION: I love the compiled

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  California Dreaming

  CALIFORNIA, the most ferocious of all states on the privacy issue, is about to top even the federal government. A harsh new opt-in measure was approved

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  Hitting the Stands

  Infinity Resources Inc., publisher of the Critics’ Choice movie video catalog, will distribute copies of a magalog this month through an unusual mail

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  New Lists

  PennWell This database lists the e-mail addresses of some 400,000 subscribers to PennWell publications who registered on the company’s Web site. They

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  Dry Humor

  Some readers may think the following item is a clever example of market research on the part of the cartoon South Park. Others may think it’s all wet.

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  Swept Away

  FORGET THE OLD MYTH that sweeps mailings always pull better than non-sweeps. After switching its direct mail strategy away from sweepstakes earlier this

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  Musicians

  INCOME-EARNING OPPORTUNITIES are expanding for musicians employed by religious organizations, playing Christian rock or making recordings in the rap/hip-hop

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  Staying Alive in List Brokerage

  To maintain a list brokerage, one must handle much paperwork and be adept at list recommendation and rental SRDS’ Direct Marketing List Source directory

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  Where Has All the Data Gone?

  WITH THE ENACTMENT of the Shelby amendment, big compilers like Experian and R.L. Polk & Co. have developed surrogates to fill the loss of Department of