Agencies
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CONSIDER your OPTIONS
SUCCESSFUL RELATIONSHIPS MUST ENDURE the ups and downs of business cycles. Know your customers, treat them as individuals, and anticipate what they want
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Agencies
USPS Announces Rate Filing
TALK ABOUT BAD TIMING. As if direct marketers didn’t have enough to worry about, the U.S. Postal Service announced on Sept. 11, the day of the worst terrorist
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September 11, 2001
Barbara Hoffman showed up for work at Empire Blue Cross/Blue Shield at 8:15 a.m. expecting a routine day. Her boss, COO David Snow, was out of town on
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RECESSION BUSTERS
FOR THIS SPECIAL REPORT, we couldn’t afford to hire Bill Murray and Dan Aykroyd, nor could we conjure up any nifty special effects. And no, we don’t have
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ENTERTAINMENT PROPERTIES PREVIEW: Hollywood Connections
It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
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Small Business Reels After Disaster
Jehv Gold understands the economic realities of recent events all too well. Just as the shock of the Trade Center crashes began to sink in, he had to
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Take a CHANCE
THE MARKETING COMMUNITY has embraced e-mail in a big way. A recent Forrester Report showed that 92% of marketers use e-mail for retention marketing and
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Enough Already
The U.S. Postal Service continues to project a mediocre financial end to a very dismal year. The year-to-date accumulated loss is expected to top $1 billion,
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Agencies
WORK WITH IT
AT ITS CORE, customer relationship management is simply about increasing profits and sales by better understanding who your customers are, which ones