Agencies
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Agencies
BE PREPARED
Industry conferences serve several important purposes learning, networking, exhibiting and, hey, having fun but some people get more out of these events
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Agencies
Correction
Decision Software president Jeff Fowler was mistakenly identified as Jeff Lawler in Appliance Factory (DIRECT, Sept. 1). Additionally, various recommendations
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Agencies
Privacy in the New America
While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than
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It’s in the Cards
AN ELDERLY COUPLE laughs on the dance floor. She in a sweeping gown, he in a tux, bestowing a peck on her cheek. The image is one of a number created
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OPEN AUDITION
WHETHER YOU WORK for a new direct marketing firm or are associated with one that’s been in business for decades, your business depends on growth new customers
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CLASS IS IN SESSION
The DMA’s seminar program reflects its attitude toward its member offerings overall: It is nimble like a gymnast, changing with the twists and turns of
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Advice for Mailers
MAILERS should consider postponing, not canceling, mailings as the world attempts to come to terms with the terrorist attacks. In the days and weeks following
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Classic Negative CRM
One of Murphy’s Laws is that everything costs more than it costs. If you’ve tried to penetrate an airline ticket costor a cable TV chargeor your phone