Agencies
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Agencies
Privacy in the New America
While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than
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Sin City Hedges Its Bets
THE WHEELS of the slot machines in Las Vegas aren’t the only things that can turn on a dime. After the events of Sept. 11, the Las Vegas Convention and
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LOOK IT UP
As part of a continuing initiative to improve the research it provides to members, the Direct Marketing Association is increasing its focus on industry
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letters to the editor
Remake the Makeover? I often agree wholeheartedly with Tom Collins’ ad makeovers for DIRECT. But his MessageMedia makeover (Sept. 1) misses the mark for
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Change in Nasdaq Rules Keeps DMer Listed
THE SUSPENSION OF LISTING REQUIREMENTS by Nasdaq in September served as a reprieve for a number of direct marketing-related firms, including one on the
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List Firms Struck by Nimda
MAILING LIST SUPPLIERS, already reeling from the effects of the Sept. 11 terrorist attacks, were among the firms hit the following week by the deadly
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Small Business Reels After Disaster
Jehv Gold understands the economic realities of recent events all too well. Just as the shock of the Trade Center crashes began to sink in, he had to
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Take a CHANCE
THE MARKETING COMMUNITY has embraced e-mail in a big way. A recent Forrester Report showed that 92% of marketers use e-mail for retention marketing and
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Agencies
CONVENIENCE STORES: Marketing to Go
Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,