Agencies

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  Full Throttle

  SO FAR, SO GOOD: Caterpillar Truck has already pulled a 41% response rate from its summer mailing to lapsed customers. Now if it can only match the conversion

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  TRADE PROMOTION: Shelf Survival

  Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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  Inspiring Words for Tough Times

  AFTER A DECADE of fun times for business, circumstances can now be less than rosy even grim. Here are some quotes to help see you through. My current

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  Return Bout in California

  THERE WAS at least one small piece of good news for direct marketers this fall. On Sept. 14, the California Assembly voted down SB-773, a privacy bill

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  Community SPIRIT

  FOR MANY IN THE INDUSTRY, the John Caples International Awards represent one night of the year honoring the best in direct marketing creative. For others,

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  A CEO’s Perspective

  EVEN THE STRONGEST companies had to cope with a number of strange and unsettling conditions after Sept. 11. DIRECT recently asked 1-800-Flowers CEO Jim

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  What It’s Like to Live Here

  LIFE WAS ALMOST back to normal in my Brooklyn neighborhood the week after the terrorist attacks on the World Trade Center. But means something different

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  Cahners Loses Two

  TWO COLLEAGUES from Cahners Business Information’s eLogic division perished aboard the first plane to hit the World Trade Center. Jeff Mladenik, the interim

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  On the Rebound

  THE SALES FREE FALL experienced by many firms after Sept. 11 seems to be over at least for now. Response rates have inched up and mail plans are back

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  Crisis CRM

  LIKE MANY COMPANIES, American Express had two groups of people to serve on Sept. 11 its employees and customers. The firm’s headquarters at 7 World Financial