Agencies
-
Agencies
Return Bout in California
THERE WAS at least one small piece of good news for direct marketers this fall. On Sept. 14, the California Assembly voted down SB-773, a privacy bill
-
Agencies
Community SPIRIT
FOR MANY IN THE INDUSTRY, the John Caples International Awards represent one night of the year honoring the best in direct marketing creative. For others,
-
Agencies
A CEO’s Perspective
EVEN THE STRONGEST companies had to cope with a number of strange and unsettling conditions after Sept. 11. DIRECT recently asked 1-800-Flowers CEO Jim
-
Agencies
What It’s Like to Live Here
LIFE WAS ALMOST back to normal in my Brooklyn neighborhood the week after the terrorist attacks on the World Trade Center. But means something different
-
Agencies
Cahners Loses Two
TWO COLLEAGUES from Cahners Business Information’s eLogic division perished aboard the first plane to hit the World Trade Center. Jeff Mladenik, the interim
-
Agencies
Privacy in the New America
While it may sound trite, it’s true: The world changed forever on Sept. 11. Our society underwent a fundamental change. Today we are less mercantile than
-
Agencies
Crisis CRM
LIKE MANY COMPANIES, American Express had two groups of people to serve on Sept. 11 its employees and customers. The firm’s headquarters at 7 World Financial
-
Agencies
Call to Action
LIKE MANY DIRECT MARKETING COMPANIES, Lillian Vernon Corp. felt an economic impact from the attacks on America. The hijackings and subsequent military
-
Agencies
Where Have All the Kiosks Gone?
WELL, the U.S. Postal Service has decided to go forward with its plans to raise rates for the third time in two years. Given the nation’s economic doldrums