Agencies
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Agencies
Even Conservatives Hate Telemarketing
While I believe markets work, I just don’t understand how they work in telemarketing. Federal Trade Commission Chairman Tim Muris has his doubts as well.
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Agencies
An Unusual Annual
If I had to use one word to describe my 2001 Direct Marketing Association annual conference experience, it would be Typically, going to the DMA conference
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Agencies
Setting a Place Online
If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of
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Agencies
Dealing With Change
AMERICAN CONSUMERS have turned into one sad, unsure group needing diverse comforts and taking just as diverse paths. Most of us are united in sympathy
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Agencies
.Biz Ad Isn’t Designed to Draw Biz
Am I exceeding my franchise this issue? Is the .biz ad chosen for making over this month really a direct response ad? And if it isn’t, how come I’m picking
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Agencies
Member Jerks
MEMBER PROGRAM: A marketing scheme in which a consumer is incessantly hounded by phone and urged to sign up for a useless service. 2. A plan in which
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Agencies
See You in San Diego
THE RECENT National Postal Forum in Denver most definitely was not your usual postal forum. The most remarkable differences were the reduced attendance,
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Agencies
Tougher Still
IN THESE TOUGH TIMES, list brokers everywhere are hustling for new business. In our field, that means coming up with new clients, and quite a few brokers
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Agencies
An early Snapshot
Marketers, along with the rest of America, were reeling from the terrorist attacks on Sept. 11, and this may have colored their responses to DIRECT’s