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  A digest of daily news from DIRECT Newsline

  Nov. 13, 2001 DoubleClick Inc. sold its European media division to AdLINK, Montabaur, Germany. AdLINK will pay 30.5 million Euros in cash for the media

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  ‘Tis the Season

  REMEMBER those colorful bubble lights grandma strung around the Christmas tree? And what about those wiggle-head snowmen that made all the kids go wild?

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  Correction

  An article about nonprofit mailers (Other Causes, Nov. 1) misstated the American Diabetes Association’s annual income goal. The correct figure is $23

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  Beating on the Window With a Wet Sponge

  DO YOU KNOW a moderately bright graduate student who’s fishing around for a Ph.D. dissertation topic? Why not suggest exploration into the dim reason

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  direct listline

  New Lists Audio Book Club Enhanced This list, a segment of the book club’s master file, features 313,092 who bought books on cassette and CD over the

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  How to Get Your E-mails Opened

  CATCH YOUR ATTENTION? Hope so. First impressions mean a lot which is why e-mail subject lines are so important. In e-mail marketing and communications,

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  Mail listless

  PERHAPS MAILERS WERE BEGINNING TO FEEL THE EFFECTS of a slumping economy. Or maybe they anticipated a distracted audience in the days of uncertainty following

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  Stock in Trade

  Aon Corp. plans to extend its CRM e-mail newsletter program to all of its 15,000 clients. The newsletter was initially sent as an experiment to 1,500

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  Miracle-Ear Payment Fight

  Johnson & Quin Inc. has sued F.S. Marketing Service Inc., alleging that it failed to pay for four direct mail printing jobs. The jobs were conducted for

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  Talking Leads

  SpeechWorks, a company that develops speech recognition systems to answer incoming calls, has generated about 6,000 leads with its first multi-pronged