Agencies

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  A digest of daily news from DIRECT Newsline

  Dec. 15, 2001 The Direct Marketing Association criticized the proposed Customs Border Security Act (H.R. 3129) on the grounds that it could hurt international

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  Traveling Toons

  You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

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  Details, Details: Writing an RFP

  BEFORE YOU HAVE YOUR FIRST INTERVIEW with a prospective outside resource, get organized. Know exactly what you want and make clear what you’ll be willing

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  Cadillac Expands Loyalty Program

  CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille

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  Letter PERFECT

  The letter has long reigned as king of the mailing package. Even though a letter may be mailed to thousands, if done properly it has an aura that creates

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  Boston Symphony Tests Web Spots

  The Boston Symphony Orchestra has sold about 200 concert tickets with a personalized TV-style Internet commercial. And it’s planning a second test in

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  Postal Bullets

  POSTAL INSPECTORS have been chasing mail fraud artists for 160 years. And they’ve built a remarkable track record, given the limitations they face. For

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  New ABC Rules Spur Pricing, Premium Changes

  LOW-TICKET ITEMS like pens and sports watches may no longer be used as premiums to lure new magazine subscribers. Thanks to the Audit Bureau of Circulations’

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  Reaching for Zero Defects Except in Its Own Advertising

  SOME SCOFF that it’s just the latest corporate management fad. But it’s proven to be very good for many companies, and it’s great for us consumers. What

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  Checks and Balances

  DIRECT recently talked with Karen Gopalan, vice president, brand and marketing services for Chase Manhattan Bank, to get her thoughts on financial services