Agencies

• Agencies

  No I in Insurance? Not Enough U in Ad

  There is no in insurance, proclaims the Liberty Mutual ad selected for this issue’s makeover. That’s a cute way of saying that the insurance company and

• Agencies

  letters to the editor

  Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis’ 12 commandments for sales letters to 150, I’d like to add three

• Agencies

  Damez Starts a Teen Catazine

  Damez Media Inc., which launched a Web site for teenage girls last March (Damezmag.com), has dipped further into its $250,000 start-up capital to mail

• Agencies

  Chicago Tribune Returns to DRTV

  The Chicago Tribune has begun a direct response television campaign its first since 2000 in an attempt to brand the paper and reach prospects who don’t

• Agencies

  DMA Council Membership Declines

  MEMBERSHIP IS FLAT or down in the 14 Direct Marketing Association councils. And the decline has been going on for about a year at least according to council

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  Correction

  A story about Delia’s spring catalog (Shakira Featured in Delia’s Promo, DIRECT, January) incorrectly reported that The Right Start catalog was no longer

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  Wake-up Techniques for Catalogers

  THE PAST HOLIDAY SEASON brought its usual torrent of catalogs. This time the post office delivered them in bunches, so that many appeared one day and

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  Ask for Nothing and Get It

  MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in

• Agencies

  in the news

  Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert

• Agencies

  FTC to Scrutinize Web Privacy Statements

  ONLINE PRIVACY statements now apply to both online and offline information practices unless they state otherwise, according to the Federal Trade Commission.