Agencies
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Agencies
DMers Embracing CRM Slowly
MOST DIRECT MARKETERS have begun CRM campaigns, but almost half of them are still in their earliest stages. Another 18% said CRM is not a high strategic
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Agencies
www.WHO?.com
Thomas Halket, a partner at the New York office of law firm Bingham Dana LLP, sits on two panels that resolve disputes occurring over Web site domain
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Agencies
Fingerhut Bidder Understands Catalogs
Peter Lytle, the bidder for Fingerhut Cos. Inc., would bring to the helm a special understanding of the direct marketing business. That’s because his
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Agencies
WWAV Rapp Collins U.K. Is Best in Show
THE CAMPAIGN for Highland Distillers’ Macallan whisky won its agency, WWAV Rapp Collins U.K., the John Caples International Awards’ Best in Show honor.
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Agencies
E-mail Creative
Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized
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A digest of daily news from DIRECT Newsline
Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban
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The Marcus in Neiman Marcus
OF ALL THE GREAT DOCUMENTARIES made by Frederick Wiseman, none ranks higher for me than his 1983 opus The Store. The film shows the merchandising and
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A Good Buy
ONCE MAILERS hear that their association reps agreed on their behalf for an early implementation of higher postal rates, they’re going to wonder what
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Agencies
FTC Plans National Do-Not-Call List
The Federal Trade Commission indifferent to the fact that 25 states and counting maintain do-not-call lists wants to develop a national registry of its