Agencies
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Challenges and Solutions
Marketers understand that finding and serving customers through multiple channels is crucial. But, through tough experience, they’ve also learned that
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Road Warriors
Affinity Group began e-mail marketing two years ago. The company has a permission-based opt-in e-mail database of about 500,000 unique names, up from
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Eavesdropping on Shoppers
Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She
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Premium Incentives: Behind the Scenes
There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration
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Building Customer Insight
IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to
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Schmoozing at Sunset
ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises
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Great Expectations
RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship
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Procter & Gamble Dips Into Direct Mail
IN A BID to break into the $2.17 billion U.S. tortilla chip market, Procter & Gamble has begun a $60 million advertising effort to introduce a new chip
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Truth and Fiction
MANY PEOPLE touted customer relationship management software as the silver bullet for boosting profitability. But recently things have changed. While