Agencies

• Agencies

  Razzle-dazzle ‘Em

  THE NEWS can be a little depressing, can’t it? I know, I know. What I just wrote was one of the massive understatements of our time. But it’s often easy

• Agencies

  Inforonics Targets Drug Companies

  Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

• Agencies

  Building Customer Insight

  IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to

• Agencies

  Challenges and Solutions

  Marketers understand that finding and serving customers through multiple channels is crucial. But, through tough experience, they’ve also learned that

• Agencies

  Road Warriors

  Affinity Group began e-mail marketing two years ago. The company has a permission-based opt-in e-mail database of about 500,000 unique names, up from

• Agencies

  Lillian’s Way

  Lillian Vernon began her career when hardworking, would-be entrepreneurs with a good idea and a few bucks could start a catalog at home. Still, in 1951,

• Agencies

  Oklahoma Sets Pace for Dead-Call Legislation

  OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives

• Agencies

  Retelling the Data Story

  THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a

• Agencies

  Managing Up

  ANNA is an account supervisor at a large direct marketing agency. The account grew and the job was split between Anna and her peer Dayna. They were both

• Agencies

  Winn-Dixie Replaces Coupons With Rewards Program

  Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program