Agencies

• Agencies

  Precious Gem

  Over the past few years, Palm Beach Jewelry, Boca Raton, FL, has tried to be at nearly every contact point its big-name retail partners have with customers:

• Agencies

  Time Inc. Tests Combination Offers

  Time Inc. is awaiting results of a 40,000-piece direct mail test featuring a combination offer for two of its magazines. And it’s not the only publisher

• Agencies

  Customer Abuse

  SPARE US ANY PROTESTS about how customer-friendly Citibank is. That great institution just had to pony up $1.6 million for abusing its customers. It went

• Agencies

  What’s Left of Federated Direct?

  With Fingerhut Cos. about to be sold or liquidated, Federated Department Stores Inc.’s direct division is free to focus on what’s working, according to

• Agencies

  Oklahoma Sets Pace for Dead-Call Legislation

  OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives

• Agencies

  letters to the editor

  We’re Just Awful Well, this was very confusing. A large three-quarter-page picture and headline of Ship Shape about Holland America and under that the

• Agencies

  Mailers Build Do-It-Yourself Lists

  RENTED LISTS might work for most mailers, but they don’t for select firms that serve non-traditional markets. Take Science Kit & Boreal Laboratories (SK),

• Agencies

  E-mail Intelligence

  Jay Schwedelson, corporate vice president of list company Worldata/WebConnect in Boca Raton, FL, is grounded in both the postal and e-mail list businesses.

• Agencies

  They’re Catching On

  SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

• Agencies

  It’s Sweet, It’s Cute But What Is It Really Saying?

  President Calvin Coolidge once famously observed, When too many people are out of work, unemployment results. This month’s candidate for a makeover offers