Agencies

• Agencies

  Wet Seal to Relaunch Catalog

  Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

• Agencies

  Premium Incentives: Promotional Peaks

  Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

• Agencies

  DESIGNING for Discounts

  IF YOU’VE EVER DEVELOPED a direct mail package, you probably have experienced this scenario: You create a beautiful, eye-catching mail piece and are careful

• Agencies

  Hey, Sprint You’ve Got Company

  In the March 15 DIRECT, I took Sprint to task for beating up the tired word No, no, not to worry. I’m not recanting. It’s Sprint that should recant. But

• Agencies

  Driving Test

  FordDirect proves the rule that data is as important in the online world as it is offline. The company formed as a joint venture between Ford dealers

• Agencies

  direct listline

  New Lists Arts & Entertainment This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people

• Agencies

  Taking a Bow

  When Lillian Vernon turns over the reins as CEO of her namesake corporation, her replacement will be in the uncomfortable position of having to pull the

• Agencies

  Razzle-dazzle ‘Em

  THE NEWS can be a little depressing, can’t it? I know, I know. What I just wrote was one of the massive understatements of our time. But it’s often easy

• Agencies

  Inforonics Targets Drug Companies

  Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

• Agencies

  Building Customer Insight

  IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to