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letters to the editor
So Much for Visionaries I happened to see Ray Schultz’s editorial (Direct Hit, March 15), and couldn’t agree more with the points he made. When Wunderman
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Promotional Products: Down, Not Out
What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent
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SendAmerica Plans 2002 Expansion
SendAmerica, a catalog rolled out by Vermont Teddy Bear Co. last fall, is on track to hit $500,000 in sales this year. Plans call for 600,000 catalogs
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Milwaukee Journal Sentinel Increases Mail Budget
THANKS TO A multimillion-dollar database investment in 2000, the Milwaukee Journal Sentinel will shift resources from telemarketing to direct mail this
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Oklahoma Sets Pace for Dead-Call Legislation
OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives
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Catalogers: Look, Listen and Learn
This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books
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Full-Court PRESS
THROW WHATEVER YOU’VE GOT AT DIRECT MAILERS rain, sleet, snow, postal hikes, anthrax scares. The business will go on. Direct mailers have faced a multitude
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Precious Gem
Over the past few years, Palm Beach Jewelry, Boca Raton, FL, has tried to be at nearly every contact point its big-name retail partners have with customers:
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Time Inc. Tests Combination Offers
Time Inc. is awaiting results of a 40,000-piece direct mail test featuring a combination offer for two of its magazines. And it’s not the only publisher