Agencies

• Agencies

  Sub-Prime Time

  AS FINANCIAL MARKETERS mail out their annual privacy notices, they might reflect on what they have done to deserve this burden. Well, we can tell you.

• Agencies

  Hear and Now

  If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

• Agencies

  A Tale of Two Studies

  FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

• Agencies

  Music: That’s Amore

  Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

• Agencies

  Random House Debuts Star Wars Continuity

  Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official

• Agencies

  A NEW Setting

  WHEN A COUPLE GETS ENGAGED, they’re hoping for synergy in their lives on many levels. The wedding bands should complement the engagement ring. The china

• Agencies

  AIM Points the Way

  Ben Isaacson, executive director of the Association for Interactive Marketing (AIM), had just returned from Capitol Hill when DIRECT caught up with him.

• Agencies

  Correction

  A March 15 story about computer security equipment maker Silent Runner Inc. misstated the company’s cost per lead in its direct marketing campaign. The

• Agencies

  Fairy Tale Ending

  Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks

• Agencies

  direct listline

  New Lists Telebrands Product Buyers The 507,596 people on this list bought merchandise from direct response TV and space ads. Products purchased include