Agencies

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  Correction

  A March 15 story about computer security equipment maker Silent Runner Inc. misstated the company’s cost per lead in its direct marketing campaign. The

• Agencies

  direct listline

  New Lists Telebrands Product Buyers The 507,596 people on this list bought merchandise from direct response TV and space ads. Products purchased include

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  Lead Generation: Caller, You’re on the Air

  Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise

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  Music: That’s Amore

  Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

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  Catalogers Expand Magazine Advertising

  CATALOGERS HAVE traditionally been lukewarm about advertising in magazines. But at least two firms have had some success and intend to continue investing

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  Movie Madness

  IT’S EVERYWHERE! It’s everywhere! That paraphrase of the old Chicken Man radio show theme has been running through my head as of late. Advertising in-your-face

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  Fairy Tale Ending

  Things are looking very green this year. Never before has one property so thoroughly dominated PROMO’s Entertainment Marketing Awards the way DreamWorks

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  Chicago Symphony Profiles Customers

  The Chicago Symphony Orchestra is hoping a new customer profile and segmentation study will help it create offers geared to a wider range of subscribers.

• Agencies

  Pagination Ping-Pong

  WHO DETERMINES what items go on each page of a catalog? Does it matter if it’s the catalog artist, the merchandiser or a marketing person? Does it sometimes

• Agencies

  Back to the Bog

  It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release