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  Playing With a Full Deck

  THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

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  Compilers Seek the Lost Generation

  ROUGHLY 7.3 MILLION consumers have turned 18 since June 1, 2000. To marketers they may not seem any different than their older cohorts. But to the data

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  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

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  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

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  BASF Builds Farmer Loyalty Program

  FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

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  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

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  Correction

  An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

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  Easy Pill to Swallow

  A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database

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  North Dakota Voters Repeal Data Law

  Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

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  Impower Settles Up

  IMPOWER has emerged from bankruptcy with a settlement to pay creditors 30% of what they were owed and a plan to reach profitability within six months.