Agencies

• Agencies

  North Dakota Voters Repeal Data Law

  Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

• Agencies

  BASF Builds Farmer Loyalty Program

  FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

• Agencies

  MKTG Services Tightens Operations

  In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

• Agencies

  USPS, Nonprofits Spar Over Co-op Rules

  The U.S. Postal Service and two groups representing nonprofit mailers are butting heads over two pending bills to relax the cooperative mail rule. Those

• Agencies

  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

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  Crossover Dreams

  ALL IT A HOLDOVER from his musical career, but Ron Altbach knows how to grab a listener’s attention. The attendees at a recent investment breakfast were

• Agencies

  Correction

  An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

• Agencies

  Stone Age DM

  OF ALL THE WILD CHARACTERS who have strutted across the DM stage, few were more memorable than John Stevenson. Stevenson, a Brit who died earlier this

• Agencies

  Oregon, Washington Sue Subscription Agent PSE

  MAGAZINE subscription agent Publishers Services Exchange (PSE) is being watched closely by publishers, many trying to prevent the firm from soliciting