AdExplainer

• 

  AdExplainer

  The Rise Of Ecommerce Ad Metrics

  Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]

  From

• 

  AdExplainer

  What Is The Future Of Dynamic Creative Optimization (DCO)?

  Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […]

  From

• 

  AdExplainer

  What Is A Data Broker?

  The next wave of privacy regulation revolves around data brokers. And while the term “data broker” may have a negative connotation, its legal definition is fairly straightforward.

  From