Big Fat Marketing Blog

Watercooler Chat: Monday, Oct. 20

|  by Beth Negus Viveiros

Which Are You? Apple strikes back at Microsoft's "I'm a PC" campaign with a new round of ads poking fun at how much money it will take to fix Vista. Here's Seattle Times technology reporter Benjamin J. Romano's take. La Vida Logo In a blog post ...

Big Brother, Back Off

|  by Chief Marketer Staff

Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, the New York Times reported on Thursday. The objective is to fight terrorism. The database will be of traffic only

Scribbles episode 2: “Why Meetings Suck”

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Watercooler Chat: Friday, Oct. 17

|  by Beth Negus Viveiros

Travel trimming. The Baltimore Business Journal reports on the impact marketing budget cuts will have on Maryland tourism. The sky's the limit. To boost revenues without raising airfares, more airlines will consider onboard advertising on ...

May I Have a Word With You?

I heard a radio spot this morning that stopped me, not because it was funny or well-written or used a song I like, but because it used a word I had never heard before. Organify. As in "organify your life by buying our wholesome products . . ." Do ...

DMA: The Day After

|  by Chief Marketer Staff

Like many on this site, I was at the DMA conference in Las Vegas the past few days and I'd like to share a few observations: 1> Direct Marketers know that, even in a bad economy, things should be better for us because we test and measure what we do ...

So When Has Drinkability Become Such a Hot Topic?

|  by Tim Parry

Welcome to the third and final presidential debate between Republican candidate John McCain and Democratic candidate Barack Obama... brought to you by Anhueser-Busch. Yep, the beer baron has been a corporate sponsor of the Commission on ...

Touchdown, Obama!

|  by Tim Parry

The good news I stimulated the economy last week: Bought Madden 09 for the Wii. Bad news is I haven't had a chance to play yet. More bad news, I won't get to see any Barrack Obama billboards adorn my stadium. It's true: In certain undecided states, ...